Our Radio Stations

With six decades of experience in radio advertising, we love helping local businesses become household names in their communities. Our 26 radio stations are based throughout  Minnesota and into North Dakota with reach across the region. Paired with our digital marketing strategies, your brand could have a national impact.

Saint Cloud Radio (1)

St. Cloud

  • 104.7 KCLD
  • KNSI RADIO
  • 99.9 LITE FM
  • WILD COUNTRY 99 KZPK
  • Z103.3
Winona Radio (1)

Winona

  • WINONA SPORTS NETWORK 99.3 FM
  • REAL COUNTRY 1380 AM / 101.5 FM
  • KGSL-FM 95.3 
  • KWNO-AM 1230/FM 98.7
  • 101.1 THE RIVER
Grand Forks Radio (1)

Grand Forks

  • KNOX NEWS/TALK 107.9 FM / 1310 AM
  • 97 KYCK THE VALLEY'S HIT COUNTRY
  • CITIES FM 104.3 KZLT
  • Z94.7 TODAY'S HIT MUSIC KZGF
  • ROCK 95.7 KGFK (1590 AM)
Fergus Falls Radio (1)

Fergus Falls

  • Z103-3 KZCR FM
  • KJ COUNTRY 96-5 FM
  • CHANNEL 977 FM
  • KBRF AM 1250
Detroit Lakes Radio (1)

Detroit Lakes

  • WAVE 104.1 KBOT
  • KDLM 93.1 FM / 1340 AM
  • REAL COUNTRY 102 KRCQ
  • LAKES TV3
Perham Radio (1)

Perham

  • LAKES 99-5 FM KPRW
Alexandria Radio (1)

Alexandria

  • VOICE OF ALEXANDRIA
  • KXRA
  • KX92
  • Z99
Brandsformation-2

Radio Branding

It can be difficult to define who you are as a business. Appealing to your target audience requires intentional messaging and a strong foundation. Radio advertising can give you both.

Working from the inside out, branding helps establish an emotional connection to your audience. It defines who you are and how you can help.

At Leighton Media, we use a radio-specific branding tool called BrandsFormation.® With radio branding, it’s less about the product and more about the feeling and connections associated with it. People care more about the sizzle of the steak than the grill they have to buy. But one can easily lead to the other.

Together, we’ll help you establish your brand for radio and turn listeners into loyal customers.

On-Air Promotions

On-Air Promotions

Instead of a traditional commercial break, your business can sponsor an on-air giveaway. This is a great way to get your product or service into the hands of customers — whether it's a gift card or a free oil change.

On-air sponsorships allow you to connect with your audience in an interactive way that doesn’t feel like advertising. However, every time we promote the giveaway, we’ll mention your business. Plus, we promote the contest on social media, expanding your reach even more.

Live Broadcasts

Live Broadcasts

Throw a party at your business, and invite our radio station to show up for a live broadcast. Then, use the name recognition of our on-air personalities to invite people over for the party. It’s like having a local celebrity with a big guest list at your event. Here are some live broadcast-worthy event ideas:

  • Open house
  • Anniversary celebrations
  • Grand openings
  • Seasonal sales

If you’re looking for event ideas to get customers to your business, talk to your radio rep. They’ve got loads of great ideas from other client success stories to inspire your next event.

On-Air Promotions  (2)

Radio Recruitment

When you post a job opening on a job search website, you’re only reaching candidates who are actively looking for a new position. When you use the radio to advertise your job openings, you can attract top talent who may not have considered your business until now.

However, there’s more to using radio for recruitment than putting a job description on air. When you partner with us, you’ll learn how to:

  • Generate interest using your brand
  • Leverage current employee testimonials
  • Drive clear and compelling action

“Being on the radio has helped bridge a gap and bring me closer to the community.”

Paul Frederickson, Fred's Heating & AC
Fred's Heating and AC logo.

Types of Radio Spots

Your custom radio strategy can include different types of ad formats. We’ll help you determine which options will make for the best ROI.

60-second spot

Traditional radio ad

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30-second spot

Traditional radio ad

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15-second spot

Traditional radio ad

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10-second spot

Usually a news or weather sponsorship

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High-impact plan (HIP)

5-6 second spots broadcasted all day

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Sponsorship

Branded section of on-air programming

radio-icon-sponsorship
Promotion

Interactive contest or giveaway

Leighton Media team

Get Your Business on the Radio

Connect with your customers and build your brand.